Showing posts with label Margaret Way. Show all posts
Showing posts with label Margaret Way. Show all posts

Wednesday, December 09, 2009

to market, to market...

Interesting marketing strategies... have resulted in totally different packaging for the same story. My next book will be released in the UK and North America in March. It's set in Australia's Cape York, in wild, rugged and very distinctive tropical coastline that's described in a fair amount of detail in the book.
In the UK it's called The Cattleman's Adopted Family and it's in a 2 in 1 with Margaret Way's Outback Bachelor (lucky me) and looks like this.
In North America, it's called The Rancher's Adopted Family and looks like this.

My editor loved the setting I described, but obviously marketing has its own way of thinking... I hope American readers won't feel conned.